FOR IMMEDIATE RELEASE
Sherah Expands to Houston, TX
Helping Families and Employers Reduce Stress and Reclaim Time
RICHMOND, Va., October 1, 2025 - Sherah, the fast-growing personal assistant app that helps busy families run their lives more smoothly, announced today its official expansion to the Houston, Texas market.
With this expansion, Sherah now operates its in-person assistant services in eight U.S.markets: Richmond, VA; Charlottesville, VA; Washington, DC and northern Virginia; Chicago, IL; Charlotte, NC; Raleigh-Durham, NC; and now Houston, TX. Sherah also provides virtual assistance to members and families across the U.S.
Members have exclusive access to the Sherah app and personal assistants who are experts in the to-do lists of busy parents and families. From scheduling appointments, arranging home repairs, managing shopping returns, running errands, finding and vetting babysitters, planning travel, and more, Sherah empowers members to save time, reduce stress, and focus on what matters most.
The Houston market will be led by local leads Megan Blaine and Francesca Darling, who bring strong local expertise, significant experience in business development and service industries, and a shared passion for supporting women and families.
“Houston is one of the most dynamic and diverse cities in the country, and we are thrilled to bring Sherah to women and families here,” said Kristin Richardson, Founder and CEO of Sherah. “Our mission is to empower women both as customers and assistants. Expanding into Houston - the fourth largest market in the U.S. - means significantly more women will have access to the village of support that families desperately need today and Sherah provides."
For Families and Individuals
Sherah is available as a direct-to-consumer membership, with tiered plans designed for households at different stages of life and needs. Members enjoy the easy-to-use mobile app access and local on-the-ground expert assistants who understand the local market, the local preferred partners, and efficient task solutions.
For Employers
Sherah is also an employee benefit, helping companies improve productivity and retention among working parents and caregivers. By providing Sherah as a benefit, employers can demonstrate their commitment to supporting employee mental health and families' overall well-being —two factors that are increasingly linked to employee engagement and long-term workforce stability.
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For Local Business Partners
Sherah partners with local independent service providers and small businesses in each market, such as home repair specialists, cleaning and organizing services, childcare providers, stylists and wellness studios, and more—by referring members directly to them. In Houston, Sherah looks forward to building strong relationships with trusted local providers and becoming a connector that drives new business opportunities while helping families find reliable, high-quality support.
About Sherah
Founded in Richmond, Virginia in 2022, Sherah is a modern personal and family assistant powered by the combination of technology, a community of highly skilled U.S.-based assistants who are parents, and local preferred partners. Through its app, Sherah offers a seamless way to delegate personal, family and household tasks, combining virtual support with local, in-person assistance, and exclusive members-only access and discounts to local preferred partners.
Media Contact:
Kristin Richardson
Founder and CEO
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